Google Business Profile, run properly

The setup nobody finishes

A complete profile has a primary category, sensible secondary categories, every service listed with its own description, opening hours including bank holidays, accessibility attributes, appointment links, and a products or services menu with prices.

Most clinic profiles we audit have a category, an address and four photos from the launch party. Completing the rest is unglamorous and it moves rankings.

Reviews are a system, not a favour you ask for

Review count and recency feed local ranking directly, and they are the first thing a patient reads. But asking is awkward, and clinicians hate doing it, so it never happens consistently.

We build the ask into your discharge routine so it happens automatically: a message at the right moment, a link that lands one tap from the review box, and a simple internal rule about who asks and when. We also write your response templates, including for the difficult ones.

Two things we will not do: incentivise reviews, or gate them so only happy patients get the link. Both breach Google's policies and both put your profile at risk. The upside is not worth it.

Confidentiality when you reply

Responding to a healthcare review is a professional minefield. Confirming that someone was your patient is, in itself, a confidentiality issue. We give you response wording that is warm, useful to future readers, and does not acknowledge clinical details.

When it goes wrong

Health-related profiles get suspended more than most, often for a service-area setup that looks like a fake address, or a name that contains keywords. Reinstatement is a documentation exercise. We have the checklist and we deal with the appeal.