Built by people who have actually worked in a clinic

Why we only work with clinics

A generalist agency will happily take on a physiotherapy practice, a solicitor and a plumbing firm in the same week. The playbook is broadly the same, and it is broadly adequate.

Clinics are not that. Healthcare content is held to Google's strictest quality standard. Advertising claims are constrained by the CAP Code and by your regulator. Reviews carry confidentiality risk. Your diary, not your website, is usually the real bottleneck. And your patients are frequently in pain, anxious, and deciding in under a minute.

Specialising means we already know all of that on day one, instead of learning it with your money.

What we believe

You should own everything

Your domain, your hosting, your analytics, your Google Business Profile. We work as a user on your accounts, never the owner. Too many clinics come to us held hostage by an agency that registered the domain in its own name and charges to change a phone number.

One clinic per discipline, per area

We will not take on two physio practices competing for the same postcodes. If your area is already committed, we will tell you on the first call.

Fixing the diary comes before fixing the marketing

There is no point sending more enquiries into a system that loses a third of them. Sometimes the highest-return work we do in the first month has nothing to do with search at all.

Independence is the goal

We agree discharge criteria at the start, the same way you would with a patient. When the rankings hold, the systems are documented and your team can run it, we say so.

What we will not do

• Guarantee a ranking position. Nobody can, and anyone who does is either buying ads or lying.
• Write clinical claims that would not survive an ASA complaint.
• Incentivise or filter reviews. Both breach Google's policies and risk your profile.
• Publish health content written by someone with no clinical background.
• Hold your accounts hostage, or charge an exit fee.

Who is behind it

ClinicRank is a trading name of PhysioLABs X Ltd. The team combines practising HCPC-registered clinicians with people who build websites and data systems for a living. Clinical content is written and reviewed by registered clinicians, which is the reason it holds up under Google's medical content standards.