Marketing that fits around a full clinic diary

Short, practical pieces on getting found, filling the diary and getting paid, written for owners who run the business between patients.

19 Aug 2026 · Websites & Bookings

What makes a good clinic website

A clinic website should help patients trust the practice, find information fast and book with minimal friction, while handling their data the way UK law requires. A buyer's guide to the features, design, content and build choices that matter.

Social media for clinics: what it does and how much time it deserves

Posting daily does not fill a diary. What social media genuinely does for a private clinic, which platform suits which practice, and a realistic time budget that survives a busy week.

SEO consultant, agency or in-house: who should own this for a clinic

The structural choice behind hiring anyone: whether marketing your clinic belongs to you, a part-time employee, a freelance consultant or an agency, and what each genuinely costs.

SEO for dentists and private clinics: what is different about healthcare search

Health searches are judged more harshly by Google and more tightly regulated by the ASA. What that means for a dental or clinical website, and how to write pages that survive both.

Turning website visitors into booked patients

Most clinics do not have a traffic problem, they have a conversion problem. The seven things on a clinic website that decide whether a visitor books, and how to test them this week.

What a clinic SEO audit should tell you (and what to ignore)

Most SEO audits are a 60-page export of everything a tool could find. Here is what a useful audit contains for a clinic, in what order, and which findings you can safely ignore.

Google Ads for a small clinic: when PPC is worth it

What Google Ads can and cannot do for a private clinic, what it realistically costs, the healthcare policy rules that catch clinics out, and how to tell whether it is paying for itself.

What local SEO actually does for a clinic

Local SEO is not one thing. Here is what the work is made of, which parts move the map pack, which parts move the website, and what a clinic should expect from each.

Choosing an SEO agency for your clinic: what to ask and what to ignore

How to judge an SEO agency when you run a clinic rather than an ecommerce brand: the four ways of buying it, the questions that separate the good from the plausible, and the promises that should end the call.

How to get your clinic found in AI search

More than half of UK adults now use AI tools, and a growing share start their search for a clinic there. What decides whether your clinic gets named in the answer, and the page changes that make the difference.

Why clinics get their Google Business Profile suspended

A suspended profile takes a clinic off the map with no warning and no phone calls. The four things that trigger it, what to do in the first 48 hours, and how to make your listing hard to suspend.

Asking patients for reviews without breaking the law

Since April 2025 it has been illegal in the UK to publish fake reviews or conceal an incentive for one, and the CMA is now investigating named businesses. What a clinic can and cannot do, plus the confidentiality trap in replying.

How to make a TikTok slideshow with AI

Turn one product photo into a multi-slide TikTok Photo Mode post: how to generate the images, what belongs on each slide, and what to do if you do not have Shoppable Photos yet.

Find out what your clinic is missing

A free 20-minute review of your website, Google Business Profile, reviews and booking flow. You get a written summary of what to fix first, whether or not you work with us.

Request my free clinic review See what we do Or call +44 7909 309881